Real estate video ideas for Reels, TikTok and Shorts

The agents who get calls from video post steadily, and most of their posts fall into a few kinds. Here they are, with a script for each that you can fill in and record today.

Listings and results

• New listing tour. Price and best feature first, then room by room. Script
• Just sold. What sold, how fast, and what it means for the next seller. Script
• Open house invitation. When, where, and two reasons to come. Script

Know-how that builds trust

• Monthly market update. Three numbers and what they mean. Script
• Tips for first-time buyers. Three things you wish every buyer knew. Script
• Getting a home ready to sell. Three quick wins sellers can do this weekend. Script
• One term explained. Earnest money, contingencies, escrow: one word a week, in 30 seconds. Script

You and your area

• Meet your agent. Who you help and how you work, for your profile or a pinned post. Script
• Neighborhood spotlight. Parks, coffee, commute and prices: the places, not the people. Script
• Client story. How you won in multiple offers, with your clients' permission. Script

A simple weekly plan

One video a week is enough to stay in people's feeds. A month might look like this: week one, the market update; week two, a buyer or seller tip; week three, a listing, a just sold or an open house; week four, a neighborhood spotlight or a term explained. Record two or three at once with the scripts open in ClippCut, and post them through the month.

Hooks that work for agents

Lead with something specific: a price, a place, a number of days, or a mistake to avoid. “Sold in six days, with four offers” beats “Hi everyone, happy Monday.” The free hook generator writes openings for your topic and scores your own.

Last updated October 18, 2026.