New listing: a 60-second video tour
Walk viewers through a new listing room by room: the price and best feature first, the details that matter, and how to book a showing. About 1 minute to read aloud.
Hook
Stand at the front door or the best view. Say this before you walk in.
Just listed in [area]: [beds] bedrooms, [baths] baths, [price]. Let me show you the best part first.
Best feature
Film the one thing buyers will remember.
This is the [kitchen / backyard / view]. [One specific detail: new quartz counters, a south-facing yard, a view of the lake].
Walk-through
One sentence per room. Keep moving.
The living room has [feature]. The primary bedroom has [feature]. And the [garage / basement / office] gives you [what it's good for].
The details
[Square feet] square feet on a [lot size] lot, built in [year]. [Recent updates: new roof in 2024, new HVAC].
Call to action
Showings start [day]. Message me to book yours, or tap the link for photos and the full listing.
Show your name, brokerage and contact on screen: many states require the brokerage in ads.
I'm [your name] with [brokerage].
Timing and structure
This script is about 105 words to say aloud: roughly 0:39 at a fast pace, 0:45 at an average pace and 0:53 if you take it slowly, in 5 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 17 | 0:07 |
| Best feature | 22 | 0:09 |
| Walk-through | 23 | 0:10 |
| The details | 20 | 0:09 |
| Call to action | 23 | 0:10 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [area]
- [beds]
- [baths]
- [price]
- [kitchen / backyard / view]
- [feature]
- [garage / basement / office]
- [what it's good for]
- [Square feet]
- [lot size]
- [year]
- [Recent updates: new roof in 2024, new HVAC]
- [day]
- [your name]
and 1 more in the script.
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Stand at the front door or the best view. Say this before you walk in.
- Film the one thing buyers will remember.
- One sentence per room. Keep moving.
- Show your name, brokerage and contact on screen: many states require the brokerage in ads.
Before you read it
- Lead with the price, the place or the result in the first two seconds.
- Show your name and brokerage on screen or say them: many states require the brokerage in ads.
- Describe homes and places, never who a neighborhood is “for”: fair housing rules apply to video too.
- Say where market figures come from (your MLS or board) and the month.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:45 at an average speaking pace of 140 words a minute. It's 105 words, so between 0:39 and 0:53 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 15 bracketed blanks with your own details, then cut or reword anything you wouldn't say.