Real estate videos

Short videos for real estate agents: new listings, just sold, open houses, market updates and tips for buyers and sellers. Each one starts with a hook and ends with a clear next step. 10 scripts, free to use and change.

New listing: a 60-second video tourWalk viewers through a new listing room by room: the price and best feature first, the details that matter, and how to book a showing.1 minute Just sold: share the result in 30 secondsTurn a closing into proof that you get results: what sold, how it went and what it means for the next seller.30 seconds Open house invitation videoGet people to the door: the when and where up front, two reasons to come, and what to bring.30 seconds Monthly market update for your areaThree numbers, what they mean and one tip: a market update buyers and sellers actually watch to the end.1.5 minutes Meet your agent: an introduction videoWho you are, where you work and how you help, warm and specific, for your profile, website or pinned post.1 minute Three tips for first-time buyersA numbered how-to that keeps people watching and positions you as the agent who explains things clearly.1 minute Getting your home ready to sell: three quick winsPractical prep tips that show sellers you know what buyers notice, with a clear next step.1 minute Neighborhood spotlight videoShow an area through its places, not its people: parks, coffee, commute and what homes cost.1 minute Client story: how we won in multiple offersA short story with a problem, a plan and a result, the kind of proof that makes buyers call you.1 minute Explain one real estate term in 30 secondsTake one word buyers and sellers hear and don't understand, and explain it simply. Easy to make into a weekly series.30 seconds

Video that brings in listings and buyers

Agents who post steady, useful video become the agent people think of when they're ready to move. These scripts cover the posts that work best: new listings, just sold, open houses, monthly market updates, buyer and seller tips, neighborhood spotlights and client stories. Each starts with the hook, keeps to one idea and ends with one thing to do, such as messaging you.

Fill the brackets with real details: the address, the price, the days on market. A specific number beats a general claim. Check your own state's advertising rules and your brokerage's policy before you post.

Before you read

Lead with the price, the place or the result in the first two seconds.
Show your name and brokerage on screen or say them: many states require the brokerage in ads.
Describe homes and places, never who a neighborhood is “for”: fair housing rules apply to video too.
Say where market figures come from (your MLS or board) and the month.

How these scripts work

Words in [brackets] are yours to fill in: names, prices, dates, examples. Notes in [[double brackets]] are reminders to yourself, like “slow down” or “smile”: you see them on the prompter, and they are never part of what you read.

Many scripts end with ready answers for the questions you are likely to be asked. On the prompter, press 1 to 9 to show one without losing your place in the script. Every script is free to use, change and share, for personal or commercial use.