Explain one real estate term in 30 seconds
Take one word buyers and sellers hear and don't understand, and explain it simply. Easy to make into a weekly series. About 30 seconds to read aloud.
Hook
What does [term] actually mean? Here it is in 30 seconds.
Plain meaning
Say it like you would to a friend. No jargon in the explanation.
[Term] is [one-sentence plain explanation].
Example
For example, [short example with round numbers].
Why it matters
It matters because [what it changes for the buyer or seller].
Call to action
Which real estate word should I explain next? Tell me in the comments.
I'm [your name] with [brokerage].
Timing and structure
This script is about 52 words to say aloud: roughly 0:20 at a fast pace, 0:22 at an average pace and 0:26 if you take it slowly, in 5 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 11 | 0:05 |
| Plain meaning | 5 | 0:02 |
| Example | 7 | 0:03 |
| Why it matters | 11 | 0:05 |
| Call to action | 18 | 0:08 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [term]
- [one-sentence plain explanation]
- [short example with round numbers]
- [what it changes for the buyer or seller]
- [your name]
- [brokerage]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Say it like you would to a friend. No jargon in the explanation.
Before you read it
- Lead with the price, the place or the result in the first two seconds.
- Show your name and brokerage on screen or say them: many states require the brokerage in ads.
- Describe homes and places, never who a neighborhood is “for”: fair housing rules apply to video too.
- Say where market figures come from (your MLS or board) and the month.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:22 at an average speaking pace of 140 words a minute. It's 52 words, so between 0:20 and 0:26 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 6 bracketed blanks with your own details, then cut or reword anything you wouldn't say.