Open house invitation video
Get people to the door: the when and where up front, two reasons to come, and what to bring. About 30 seconds to read aloud.
Hook
Open house this [day], [start time] to [end time], at [street address].
Why come
Two reasons, no more.
You'll see [best feature], and [second feature] that photos don't do justice.
It's listed at [price], and [one detail: walking distance to the park, a finished basement].
What to know
Parking is [where]. [Shoes off / masks / sign-in at the door, if needed]. Bring your questions, and your agent if you have one.
Call to action
Can't make it? Message me and I'll set up a private showing.
See you [day]. I'm [your name] with [brokerage].
Timing and structure
This script is about 83 words to say aloud: roughly 0:31 at a fast pace, 0:36 at an average pace and 0:42 if you take it slowly, in 4 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 12 | 0:05 |
| Why come | 27 | 0:12 |
| What to know | 24 | 0:10 |
| Call to action | 20 | 0:09 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [day]
- [start time]
- [end time]
- [street address]
- [best feature]
- [second feature]
- [price]
- [where]
- [Shoes off / masks / sign-in at the door, if needed]
- [your name]
- [brokerage]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Two reasons, no more.
Before you read it
- Lead with the price, the place or the result in the first two seconds.
- Show your name and brokerage on screen or say them: many states require the brokerage in ads.
- Describe homes and places, never who a neighborhood is “for”: fair housing rules apply to video too.
- Say where market figures come from (your MLS or board) and the month.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:36 at an average speaking pace of 140 words a minute. It's 83 words, so between 0:31 and 0:42 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 11 bracketed blanks with your own details, then cut or reword anything you wouldn't say.