Monthly market update for your area
Three numbers, what they mean and one tip: a market update buyers and sellers actually watch to the end. About 1.5 minutes to read aloud.
Hook
Here's what happened to home prices in [area] last month, in under a minute.
The numbers
Use figures from your MLS or board report. Say where they're from.
The median sale price was [price], [up / down] [percent] from a year ago.
Homes sold in an average of [number] days.
And there are [number] homes for sale right now, about [months] months of supply.
What it means
For sellers: [one sentence, e.g. well-priced homes are still selling quickly].
For buyers: [one sentence, e.g. you have more choice and more room to negotiate than last spring].
One tip
One practical tip, tied to this month.
If you're [buying / selling] this [season], [tip].
Call to action
Want the numbers for your street? Message me and I'll send them over.
Source: [MLS or board name], [month and year]. I'm [your name] with [brokerage].
Timing and structure
As written, the template is 112 words in 5 parts. Your own details go in the blanks, so the finished script is longer: it's designed to run about 1.5 minutes, which is around 210 words at an average pace of 140 words a minute.
| Part | Words as written | About |
|---|---|---|
| Hook | 14 | 0:06 |
| The numbers | 36 | 0:15 |
| What it means | 28 | 0:12 |
| One tip | 8 | 0:03 |
| Call to action | 26 | 0:11 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [area]
- [price]
- [up / down]
- [percent]
- [number]
- [months]
- [buying / selling]
- [season]
- [tip]
- [MLS or board name]
- [month and year]
- [your name]
- [brokerage]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Use figures from your MLS or board report. Say where they're from.
- One practical tip, tied to this month.
Before you read it
- Lead with the price, the place or the result in the first two seconds.
- Show your name and brokerage on screen or say them: many states require the brokerage in ads.
- Describe homes and places, never who a neighborhood is “for”: fair housing rules apply to video too.
- Say where market figures come from (your MLS or board) and the month.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
It's designed to run about 1.5 minutes once your details are in the blanks: around 210 words at an average pace. Paste your finished version into the prompter to see its exact length.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 13 bracketed blanks with your own details, then cut or reword anything you wouldn't say.