Just sold: share the result in 30 seconds
Turn a closing into proof that you get results: what sold, how it went and what it means for the next seller. About 30 seconds to read aloud.
Hook
Stand in front of the house with the sold sign if you can.
Sold in [number] days [over asking / with multiple offers / after the last agent couldn't].
What happened
This [beds]-bedroom in [area] [came on the market / was relisted] on [date]. We [what you did: priced it right, staged it, held two open houses].
Only share figures your sellers agreed you can share.
What it means for you
If you're thinking of selling in [area], buyers are out there right now. The right price and the right prep make the difference.
Call to action
Want to know what your home could sell for? Message me "VALUE" and I'll send you a free estimate.
I'm [your name] with [brokerage].
Timing and structure
This script is about 89 words to say aloud: roughly 0:33 at a fast pace, 0:38 at an average pace and 0:45 if you take it slowly, in 4 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 16 | 0:07 |
| What happened | 26 | 0:11 |
| What it means for you | 23 | 0:10 |
| Call to action | 24 | 0:10 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [number]
- [beds]
- [area]
- [came on the market / was relisted]
- [date]
- [your name]
- [brokerage]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Stand in front of the house with the sold sign if you can.
- Only share figures your sellers agreed you can share.
Before you read it
- Lead with the price, the place or the result in the first two seconds.
- Show your name and brokerage on screen or say them: many states require the brokerage in ads.
- Describe homes and places, never who a neighborhood is “for”: fair housing rules apply to video too.
- Say where market figures come from (your MLS or board) and the month.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:38 at an average speaking pace of 140 words a minute. It's 89 words, so between 0:33 and 0:45 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 7 bracketed blanks with your own details, then cut or reword anything you wouldn't say.