Short videos for social

Scripts for short videos: a strong hook in the first seconds, one idea, and a clear ending. Each one fits TikTok, Reels or Shorts. 15 scripts, free to use and change.

Hook, tip, call to action: a 30-second Reel, TikTok or ShortThe shape most short videos that work share: stop the scroll in two seconds, give one useful thing, tell people what to do next.30 seconds Show your product in 60 secondsProblem, product, proof, price: a vertical video that sells without sounding like an ad.1 minute Introduce yourself: LinkedIn, a profile or a pinned postWho you are, who you help and why you — in under a minute, warm and specific.1 minute A how-to in three steps (Shorts, Reels, TikTok)Teach one small thing well. Numbered steps keep people watching to the end.45 seconds Weekly update video for your team or audienceA short, steady update people actually watch: one win, one change, one ask.2 minutes Announce an event or launch on videoWhat, when, why it matters and how to get in — said with energy in under a minute.45 seconds 3 tips in 45 seconds: a list video for Reels, TikTok or ShortsNumbered tips keep people watching to the end. Promise the list in the hook, deliver it fast, save the best for last.45 seconds Myth vs. fact: correct a common mistake in your fieldName a belief your audience holds, show why it’s wrong, and give the better way. Great for experts building trust.45 seconds Customer story: before, after and what changedTell one customer’s story in under a minute. Stories sell better than features, and they don’t feel like ads.1 minute Behind the scenes of your businessShow how something gets made or done. People buy from people, and this is the easiest video to film.45 seconds Answer the question you get asked mostTurn one frequent question into a short video. Reply with it in comments and messages forever.30 seconds UGC-style ad: an honest review of a product you useThe selfie-video ad format brands pay creators for: hook, real problem, honest demo, one call to action.30 seconds Feature a dish for your restaurant or caféShow one dish or drink up close, tell the one detail that makes it yours, and give people a reason to come in this week.30 seconds LinkedIn video: one lesson from your workA calm, one-minute talking-head video sharing a lesson you learned, the kind that gets comments from people in your field.1 minute YouTube video intro that keeps people past 30 secondsThe first 30 seconds of a longer video: confirm the promise in the title, show the payoff, and get to it.30 seconds

Hook first, one idea, one ending

Short videos are decided in the first seconds. These scripts start with the hook, keep to one idea, and end with a single call to action. Each is short enough to record in one take, with # sections so you can redo a part. Fill the brackets with your own example; a specific detail beats a general tip every time.

Before you read

Say the hook in under three seconds, and skip the greeting.
Use # headings for sections, so you can redo one part without re-recording the rest.
End with one call to action, not three.

How these scripts work

Words in [brackets] are yours to fill in: names, prices, dates, examples. Notes in [[double brackets]] are reminders to yourself, like “slow down” or “smile”: you see them on the prompter, and they are never part of what you read.

Many scripts end with ready answers for the questions you are likely to be asked. On the prompter, press 1 to 9 to show one without losing your place in the script. Every script is free to use, change and share, for personal or commercial use.