Announce an event or launch on video
What, when, why it matters and how to get in — said with energy in under a minute. About 45 seconds to read aloud.
Hook
Something's happening on [date], and I want you there.
What it is
It's [event or launch]: [one-line description].
Why come
You'll [benefit one] and [benefit two]. [Special guest or bonus].
How
It's [free / price]. Spaces are limited, so [sign up / grab a ticket] at the link below.
See you there.
Timing and structure
As written, the template is 46 words in 4 parts. Your own details go in the blanks, so the finished script is longer: it's designed to run about 45 seconds, which is around 105 words at an average pace of 140 words a minute.
| Part | Words as written | About |
|---|---|---|
| Hook | 9 | 0:04 |
| What it is | 6 | 0:03 |
| Why come | 10 | 0:04 |
| How | 21 | 0:09 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [date]
- [event or launch]
- [one-line description]
- [benefit one]
- [benefit two]
- [Special guest or bonus]
- [free / price]
- [sign up / grab a ticket]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Before you read it
- Say the hook in under three seconds, and skip the greeting.
- Use # headings for sections, so you can redo one part without re-recording the rest.
- End with one call to action, not three.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
It's designed to run about 45 seconds once your details are in the blanks: around 105 words at an average pace. Paste your finished version into the prompter to see its exact length.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 8 bracketed blanks with your own details, then cut or reword anything you wouldn't say.