Show your product in 60 seconds
Problem, product, proof, price: a vertical video that sells without sounding like an ad. About 1 minute to read aloud.
Problem
If you've ever [annoying problem], this is for you.
Show it
This is [product]. Watch: [show the one thing it does best].
Hold it close to the lens. Keep it moving.
It takes [time] and you don't need [thing people expect to need].
Proof
[Number] people use it every day. One of them told me [short real quote].
Offer
It's [price], and [offer or guarantee].
The link is in my bio. Go and try it.
Timing and structure
As written, the template is 62 words in 4 parts. Your own details go in the blanks, so the finished script is longer: it's designed to run about 1 minute, which is around 140 words at an average pace of 140 words a minute.
| Part | Words as written | About |
|---|---|---|
| Problem | 9 | 0:04 |
| Show it | 23 | 0:10 |
| Proof | 14 | 0:06 |
| Offer | 16 | 0:07 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [annoying problem]
- [product]
- [show the one thing it does best]
- [time]
- [thing people expect to need]
- [Number]
- [short real quote]
- [price]
- [offer or guarantee]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Hold it close to the lens. Keep it moving.
Before you read it
- Say the hook in under three seconds, and skip the greeting.
- Use # headings for sections, so you can redo one part without re-recording the rest.
- End with one call to action, not three.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
It's designed to run about 1 minute once your details are in the blanks: around 140 words at an average pace. Paste your finished version into the prompter to see its exact length.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 9 bracketed blanks with your own details, then cut or reword anything you wouldn't say.