Behind the scenes of your business
Show how something gets made or done. People buy from people, and this is the easiest video to film. About 45 seconds to read aloud.
Hook
Here's what goes into [one product / one order / one day] that nobody sees.
The process
First, [step one]. Film your hands doing it.
Then [step two], which takes [time] because [reason you do it the careful way].
The part people don't expect: [surprising detail].
Why
We do it this way because [what you care about].
Call to action
Want to see [the next thing]? Follow, and I'll show you next week.
Timing and structure
As written, the template is 62 words in 4 parts. Your own details go in the blanks, so the finished script is longer: it's designed to run about 45 seconds, which is around 105 words at an average pace of 140 words a minute.
| Part | Words as written | About |
|---|---|---|
| Hook | 15 | 0:06 |
| The process | 24 | 0:10 |
| Why | 10 | 0:04 |
| Call to action | 13 | 0:06 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [one product / one order / one day]
- [step one]
- [step two]
- [time]
- [reason you do it the careful way]
- [surprising detail]
- [what you care about]
- [the next thing]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- Film your hands doing it.
Before you read it
- Say the hook in under three seconds, and skip the greeting.
- Use # headings for sections, so you can redo one part without re-recording the rest.
- End with one call to action, not three.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
It's designed to run about 45 seconds once your details are in the blanks: around 105 words at an average pace. Paste your finished version into the prompter to see its exact length.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 8 bracketed blanks with your own details, then cut or reword anything you wouldn't say.