Myth vs. fact: correct a common mistake in your field
Name a belief your audience holds, show why it’s wrong, and give the better way. Great for experts building trust. About 45 seconds to read aloud.
Hook
You've probably heard that [common myth]. It's not true, and it's costing you [what it costs].
The myth
Here's why people believe it: [reason it sounds right].
The fact
What actually happens is [the fact]. One clear sentence. Show proof on screen if you have it.
I see this with [clients / customers / students] all the time.
What to do instead
So instead, [what to do], and you'll [result].
Call to action
Follow for more [topic] myths, busted. Which one should I do next?
Timing and structure
This script is about 63 words to say aloud: roughly 0:24 at a fast pace, 0:27 at an average pace and 0:32 if you take it slowly, in 5 parts.
| Part | Words as written | About |
|---|---|---|
| Hook | 16 | 0:07 |
| The myth | 9 | 0:04 |
| The fact | 18 | 0:08 |
| What to do instead | 8 | 0:03 |
| Call to action | 12 | 0:05 |
Record it in one take, or part by part with By section so you can redo one part without the rest.
Fill these in before you read
- [common myth]
- [what it costs]
- [reason it sounds right]
- [the fact]
- [clients / customers / students]
- [what to do]
- [result]
- [topic]
Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.
Delivery notes in this script
These appear on the prompter as reminders, and are never read aloud:
- One clear sentence. Show proof on screen if you have it.
Before you read it
- Say the hook in under three seconds, and skip the greeting.
- Use # headings for sections, so you can redo one part without re-recording the rest.
- End with one call to action, not three.
How to use this script
- Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
- Replace every [bracket] with your own words. Notes in grey are for you and are never read.
- Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.
Questions
How long does this script take to read?
About 0:27 at an average speaking pace of 140 words a minute. It's 63 words, so between 0:24 and 0:32 depending on how fast you speak.
Can I change the script?
Yes. It's free to use and change for personal or commercial use. Replace the 8 bracketed blanks with your own details, then cut or reword anything you wouldn't say.