Customer story: before, after and what changed

Tell one customer’s story in under a minute. Stories sell better than features, and they don’t feel like ads. About 1 minute to read aloud.

Timing and structure

As written, the template is 60 words in 5 parts. Your own details go in the blanks, so the finished script is longer: it's designed to run about 1 minute, which is around 140 words at an average pace of 140 words a minute.

Record it in one take, or part by part with By section so you can redo one part without the rest.

Fill these in before you read

• [Customer's first name]
• [the problem they had]
• [day / week]
• [what that problem looked like for them]
• [what you did together]
• [time]
• [the result]
• [new situation]
• [short quote]
• [the next step — link in bio, send a message, book a call]

Use real names, numbers and examples: specific details are what make a script sound like you rather than a template.

Delivery notes in this script

These appear on the prompter as reminders, and are never read aloud:

• Use their words if they gave you permission.

Before you read it

• Say the hook in under three seconds, and skip the greeting.
• Use # headings for sections, so you can redo one part without re-recording the rest.
• End with one call to action, not three.

How to use this script

1. Open it with the button above. It loads straight into the prompter, on any phone, tablet or computer.
2. Replace every [bracket] with your own words. Notes in grey are for you and are never read.
3. Read it aloud once, cut anything you wouldn't say, and set the speed so it ends on time.

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